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What is URAMAKI ??


It is said that it created in the early 1960s when a sushi restaurant in Little Tokyo, California.


In the United States at that time, unlike now, there were many people who had never eaten raw fish and had a prejudice against "black foods" such as seaweed and soy sauce.


So, How did they spread sushi culture in Americans?


The result of trial and error was the style of "rolling seaweed inside" with Californian boiled crabs, cucumbers and avocados.


By wrapping seaweed inside and sushi rice outside, they succeeded in reducing resistance to black foods.

And instead of soy sauce, they used mayonnaise and chili sauce, which are the main seasonings in the United States.


This roll was later named the "California Roll" and spread throughout the United States during the first Japanese food boom of the 1980s.


Furthermore, in the 1990s, the Japanese food boom occurred in Europe and spread all over the world.


Currently, California rolls are eaten on all continents except Antarctica.


There are innumerable types and variety, and the ingredients of each country are wrapped to give them individuality, and they have evolved without being bound by the concept of "sushi" and have evolved into dishes that entertain people.


Also, the seaweed is wrapped inside-out, it has come to be called "Uramaki".

(Inside-out is called “URA“ and the roll is called “MAKI“ in Japanese.)


In recent years, sushi, which is also called art, this sushi culture is a tradition created by craftsmen's work hard, incorporating the essence of the Japanese history and four seasons, and has become the pride of Japan recognized by the world.



We California Rolls URAMAKIYA are aiming to create a new category by eaten all over the world called "Uramaki", independent from the category of sushi.


We believe that more people from here in Tokyo will be able to enjoy the "Uramaki", where Japanese sushi culture has transcended the sea and evolved uniquely around the world.


Please enjoy "Uramaki" which is fun to see and delicious to eat!

​うらまき とは?













私たちCalifornia Rolls URAMAKIYAは、世界で開花したこの食べ物を寿司から独立させ、新たに「うらまき」というジャンルの確立を目指しています。




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